Project Description

The retailer’s outdated e-commerce site suffered from poor load speeds, low conversions, and an inadequate mobile experience. Cept Solutions rebuilt the platform using headless architecture, PWA, and AI-powered recommendations. With improved UI/UX, seamless ERP integration, and payment gateway upgrades, the retailer reduced load times dramatically, improved conversions, and achieved sustainable year-over-year sales growth.

Challenges

01.

Long website load times.

02.

Weak mobile shopping experience.

03.

Below-industry conversion rates.

04.

Outdated, rigid CMS.

05.

Payment and ERP integrations inconsistent.

06.

Poor product personalization.

Solution

We delivered a high-performance PWA e-commerce system with mobile-first UI/UX, AI-powered product recommendations, and seamless ERP/payment integrations. The solution boosted customer experience, improved conversions, and enhanced scalability.

  • Discovery & Analysis: Analyzed customer journeys, checkout behavior, ERP workflows.
  • Platform Architecture: Built Next.js-based headless CMS with ERP connectors.
  • Iterative Feature Delivery: Launched new design, AI engine, and integrations in stages.

Results

Page load reduced from 6.2s → 1.8s.
Mobile conversions increased 52%.
Sales grew 38% YoY.
Bounce rate decreased significantly.

Core Features

Progressive Web App

Fast, mobile-first shopping.

AI Recommendation Engine

Personalized product suggestions.

ERP Sync

Inventory and orders auto-updated.

Payment Integration

Multiple secure gateways.

Modern UI/UX

Optimized for mobile users.

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